I'm going to have to start shifting my perspective on Wal-Mart, now that it is driving markets for antibiotic-free beef, and also pressing vendors to cut down carbon emissions in their packaging.
According to the NYT yesterday, Warner, Disney and Sony are altering DVD packaging to be lighter and use less plastic. Warner alone hopes to cut its carbon emissions by 31% by doing so. Part of the story is that they need to reduce costs. But apparently before the economic downturn, it was Wal-Mart that was holding vendors to the green fire.
Digital Digest also shows that DVD package sets will be smaller.
4 comments:
Well, hooray for Walmart! I guess they got tired of all the bad press they've been getting of late. On the surface it seems sort of self-serving, but maybe they have some people there who are doing it for the greater good. Let's hope so.
I'm happy to see megacorporations do the right thing, even if it seems to be for self serving reasons. I like trends that help rather than hurt. I know you do too.
I had to shift my perspective on both Apple and Wal-Mart when they agreed to sell a low-cost version of iPhone solely through Wal-Mart channels. Ultimately, of course, it's still money in both pockets, but at least Apple acts like it cares about its working-class customer base.
Another example of when you do a good thing for the customer it's good for the company too.
Post a Comment